The Connected Customer Killed Marketing!
SO RATHER EXCEL IN PERSONALIZED CUSTOMER EXPERIENCE
E-Commerce platform providers have an amazing advantage: they realized the benefits of the Semantic Web first and adopted its methods and technologies fast. Benefit from existing blueprints and best practices in search engine and user experience optimization.
Why You Need Semantic Technologies
Building and developing a reliable recommendation engine requires a professional and highly dedicated content management. PoolParty equips you with all necessary tools, so that your organization can provide superior content personalization.
Start with Metadata Management
The foundation for a more dynamic content delivery is professional metadata management. PoolParty lets you semi-automatically enrich your digital assets with metadata that is derived from ontologies like schema.org.
Personalized Customer Experiences
Provide users with valuable information and you will turn them faster into customers. Based on a robust metadata foundation, you can link your content. Content personalization relies on knowledge graphs that add semantic networks to the content repository.
SEO for Professionals
Ontologies as schema.org perfectly harmonize with SEO efforts. Sales items can be automatically enriched with available snippets. You profit from existing content that adds information value to your search engine algorithms and thus to your potential customers.
- PoolParty lets you adapt available industry knowledge models to your information architecture.
- Use the industry ontology schema.org, and boost your content intelligence across multiple internal and external channels.
- Content creation and management becomes more automatised and efficient.
- Content personalization based on knowledge graphs becomes more precise and increases valuable web traffic and customer retention.
- Adapting your information architecture to semantic W3C standards makes it future-proof.