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PoolParty Media Kit

Logo & Brand Identity Guidelines

Boilerplate

Semantic Web Company (SWC) is the leading provider of graph-based knowledge technologies and the most complete semantic middleware platform on the global market. SWC is the vendor of PoolParty Semantic Suite, an innovative and enterprise-ready technology platform which helps organizations to build and manage Knowledge Graphs as a basis for various AI applications.

Semantic Web Company has been consistently awarded KMWorld’s ‘company that matters in knowledge management’ and according to Gartner, PoolParty Semantic Suite is a ‘representative product’ for ‘Hosted AI Services’. With Credit Suisse, Roche, Philips and Asian Development Bank (ADB) among their customer base of Global 2000 companies, Semantic Web Company is continuously helping customers to roll-out their knowledge management and AI strategy within their organizations.

Semantic Web Company is headquartered in Austria, with a branch in the UK. To learn more, visit https://semantic-web.com/ and https://www.poolparty.biz/ or follow them on LinkedIn and Twitter.

Logo

Clear Space

The grey striped area indicates a safe zone. Other graphical and visual elements can be safely positioned up to the adjoining blue area.

Blue indicates clear space. The blue area must be kept free from all other graphical and visual elements.

The minimum required clearance is defined by the measurement ‘y’ (equal to the height of the letters).

Primary Full Tone Color

This is the primary logo to use. This is your main go-to version of the logo, except for limited exceptions below.

WEB: width 75 pixel (RGB)

PNG | JPEG

WEB: width 750 pixel (RGB)

PNG | JPEG

PRINT: (CMYK)

EPS (.zip)

WEB: width 350 pixel (RGB)

PNG | JPEG

WEB: SVG (RGB):

SVG

Solid Black

The solid black version is only to be used for fax, and some forms of black/white commercial printing applications, such as local newspapers etc., where coarse halftone screens are used.

WEB: width 75 pixel (RGB)

PNG | JPEG

WEB: width 750 pixel (RGB)

PNG | JPEG

PRINT: (CMYK)

EPS (.zip)

WEB: width 350 pixel (RGB)

PNG | JPEG

WEB: SVG (RGB):

SVG

Solid White

The solid white version is to be used for placement on dark backgrounds

WEB: width 75 pixel (RGB)

PNG

WEB: width 750 pixel (RGB)

PNG

PRINT: (CMYK)

EPS (.zip)

WEB: width 350 pixel (RGB)

PNG

WEB: SVG (RGB):

SVG

Typeface

Source Sans Pro is our corporate font and should be used everwhere possible

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@£$%^&*()
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@£$%^&*()
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@£$%^&*()
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@£$%^&*()
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@£$%^&*()
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@£$%^&*()
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@£$%^&*()
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@£$%^&*()
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@£$%^&*()
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@£$%^&*()
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@£$%^&*()
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@£$%^&*()

PoolParty Corporate Color Palette

The poolparty corporate palette consists of three colors: blue, dark blue and purple.

PoolParty Blue is the core of our brand identity and should appear whenever possible for members to immediately identify our brand.

3 shades of gray can be used to add texture and depth to text, backgrounds, and  illustrations.

Blue

CMYK 100, 0, 0, 0
Hex #00adee
RGB 0, 173, 238

Purple

CMYK 100, 100, 6, 1
Hex #2f3089
RGB 47, 48, 137

Medium grey

CMYK 5, 0, 0, 50
Hex #899196
RGB 137, 145, 150

Dark Blue

CMYK 95, 79, 48, 53
Hex #0f283e
RGB 15, 40, 62

Dark grey

CMYK 8, 0, 0, 95
Hex #2b2e32
RGB 43, 46, 50

Light grey

CMYK 3, 0, 0, 20
Hex #c8cfd3
RGB 200, 207, 211

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