PoolParty Media Kit
Logo & Brand Identity Guidelines
Boilerplate
Semantic Web Company has been consistently awarded KMWorld’s ‘company that matters in knowledge management’ and according to Gartner, PoolParty Semantic Suite is a ‘representative product’ for ‘Hosted AI Services’. With Credit Suisse, Roche, Philips and Asian Development Bank (ADB) among their customer base of Global 2000 companies, Semantic Web Company is continuously helping customers to roll-out their knowledge management and AI strategy within their organizations.
Semantic Web Company is headquartered in Austria, with a branch in the UK. To learn more, visit https://semantic-web.com/ and https://www.poolparty.biz/ or follow them on LinkedIn and Twitter.
Logo
Clear Space
The grey striped area indicates a safe zone. Other graphical and visual elements can be safely positioned up to the adjoining blue area.
Blue indicates clear space. The blue area must be kept free from all other graphical and visual elements.
The minimum required clearance is defined by the measurement ‘y’ (equal to the height of the letters).
Solid Black
The solid black version is only to be used for fax, and some forms of black/white commercial printing applications, such as local newspapers etc., where coarse halftone screens are used.
Solid White
The solid white version is to be used for placement on dark backgrounds
Typeface
Source Sans Pro is our corporate font and should be used everwhere possible
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PoolParty Corporate Color Palette
The poolparty corporate palette consists of three colors: blue, dark blue and purple.
PoolParty Blue is the core of our brand identity and should appear whenever possible for members to immediately identify our brand.
3 shades of gray can be used to add texture and depth to text, backgrounds, and illustrations.
Blue
CMYK 100, 0, 0, 0
Hex #00adee
RGB 0, 173, 238
Purple
CMYK 100, 100, 6, 1
Hex #2f3089
RGB 47, 48, 137
Medium grey
CMYK 5, 0, 0, 50
Hex #899196
RGB 137, 145, 150
Dark Blue
CMYK 95, 79, 48, 53
Hex #0f283e
RGB 15, 40, 62
Dark grey
CMYK 8, 0, 0, 95
Hex #2b2e32
RGB 43, 46, 50
Light grey
CMYK 3, 0, 0, 20
Hex #c8cfd3
RGB 200, 207, 211