E-Commerce platform providers have an amazing advantage: they realized the benefits of the Semantic Web first and adopted its methods and technologies fast. Benefit from existing blueprints and best practices to deliver smarter searches, recommend products, and understand all your customers’ needs.
The PoolParty Semantic Suite will provide you with a holistic view of your customers that other organizations so readily covet. Use this information to improve user experience and boost sales through stronger lead conversions.
Have a look at what organizations in your industry are already achieving with PoolParty Semantic Suite.
GET A 360 CUSTOMER VIEW
Put data into context to create insightful and engaging customer experiences based on relevant information, tailored services, and in-depth knowledge. Improve analytics and translate customer needs and behaviors into services and products.
MEET CUSTOMER NEEDS
Improve metadata management to give your customers the information they need when they ask for it. Bring ‘Know your customer (KYC)’ and Omni-Channel initiatives to the next level.
LEVERAGE PREDICTIVE MARKETING
Use semantic technologies to analyze the information you have collected on your customer’s site behavior. Quickly translate this analysis into predictive content (i.e. which ads they would respond to, what they may plan to buy next, etc.) to satisfy the user experience.
BENEFIT FROM TARGETED RECOMMENDATIONS
Use taxonomies to build powerful recommendation systems that understand your data’s meaning and can make higher-quality recommendations to your customers. Your shoppers can filter for their desired products and get tailored results more efficiently than before.
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OPTIMIZE SEO STRATEGY
PoolParty lets you create semantic data to enrich your content. Benefit from automatic content tagging in combination with Schema.org. Improve the way search engines read and represent your page in SERPs.
Learn more about metadata >
FOSTER SMARTER SEARCHES
Build your own knowledge graph and benefit from world-class text mining to improve your page’s search capabilities. Rather than being limited by specific keyword input, semantic search takes your user’s intent into account and generates results of all relevant content.
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Get inspired by our case study!
Our client is one of the largest companies in the world specializing in furniture and home decor. Having built scalable knowledge graphs in PoolParty Semantic Suite, our client has been able to build powerful recommendation systems that suggest the most relevant product to their users. PoolParty has helped them achieve better targeted selling opportunities and improved customer experience on the end-user side of their search platforms.