For the media and publishing industries, attracting and retaining valuable audience members are of chief importance. Regardless of the medium, the quality of an organization’s content dictates whether audiences will gravitate towards it.
PoolParty Semantic Suite helps these industries organize content in order to analyze it for improvements and optimal content delivery. Use PoolParty to create personalized user experience built on relevant, high-quality content recommendations.
Have a look at what organizations in your industry are already achieving with PoolParty Semantic Suite.
GET A 360 CUSTOMER VIEW
Put content and data into context to create insightful and engaging customer experiences based on relevant information, tailored services, and in-depth knowledge. Improve analytics and translate customer needs and behaviors into services and products.
REDUCE EFFORT ORGANIZING DATA
Minimize your colleague’s headaches with collecting and organizing content using a user-friendly taxonomy management system. With PoolParty’s low learning curve, your team can focus on the content they deliver and not the system they would have to get used to otherwise.
UNDERSTAND YOUR AUDIENCE
Put your data into context with your enterprise knowledge graph. Improve metadata management and content classification to understand your audiences’ needs.
OPTIMIZE CUSTOMER EXPERIENCE
Ensure customer satisfaction by giving them the information they are looking for in real-time. Build your own knowledge graph and use semantic search to improve search results for trending and targeted information online.
CREATE SELF-SERVICE PORTALS
Offer information portals to your customers even in complex areas such as the legal system. Digital assistants bring together different language worlds to help customers acquire new skills through individual learning paths.
MAKE TARGETED RECOMMENDATIONS
Use taxonomies to build powerful recommendation systems that understand your data’s meaning and can make higher-quality recommendations to your customers. Your users can filter for their desired content or documents and get tailored results more efficiently than before.
Get inspired by our case study!
Our client is the largest university press organization responsible for scientific publishing. Using the PoolParty Semantic Suite, our client has been able to combine knowledge graphs with machine learning processes to classify their content more precisely. As a result of improving their content repositories by more than 10%, PoolParty has fostered a better readership experience for our client’s audience who can benefit from tailored content suggestions.