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Personalized Customer Journeys

The Power of Semantics


Cruce Saunders, Founder and principal at Simple [A]

Andreas Blumauer, CEO at Semantic Web Company

Personalized Customer Journeys: The Power of Semantics

How do we serve the right content to our customers? Join [A] and the Semantic Web Company as we explore a common use-case in configuring systems to deliver personalized content. See how underlying structure powered by semantic systems enables intelligent customer experiences in this hour-long webinar.


  • Use content structure to facilitate a fast and efficient content supply chain
  • Power personalized experiences with semantic integration
  • Improve content delivery
  • Support authoring workflows
Andreas Blumauer

Andreas Blumauer

CEO at Semantic Web Company

Andreas Blumauer is CEO and co-founder of Semantic Web Company (SWC), the provider and developer of the PoolParty Semantic Platform. With headquarters in Vienna, Austria, but operating globally, SWC has worked with over 200 commercial, government, and non-profit organizations to deliver AI and semantic search solutions, knowledge platforms, content hubs, and related data modeling and integration services. SWC was named to KMWorld’s prestigious list of “100 Companies that Matter in Knowledge Management” from 2016 to 2021 and has been named multiple times in Gartner’s Magic Quadrant for Metadata Management Solutions and as a Sample Vendor in their Hype Cycle for Natural Language Technologies.

In his role as CEO, Andreas is responsible for both the strategic growth of the company and its organizational evolution toward a highly focused customer orientation. SWC has grown every year since its inception under his leadership, and has been able to develop a cutting-edge and unique software platform that is ISO 27001 certified, and deployed globally across a number of key industries.

A high profile partner network has been built around this platform, implementing scalable semantic AI platforms for his clients, many of whom are among the largest and most innovative companies in their industries.

Cruce Saunders

Cruce Saunders

Founder and principal at Simple [A]

Founder and principal at [A], Cruce Saunders and the [A] team work with the largest and most complex enterprise content publishers on Earth crafting the next generation of the content supply chains and publishing architecture that powers personalized customer experiences.
He is the author of Content Engineering for a Multi-Channel World, and regularly speaks on omnichannel customer experience, content intelligence, AI, chatbots, personalization, content structural and semantic standards, and intelligence transformation.

Cruce also hosts the Towards a Smarter World podcast, where he connects with leaders impacting global intelligence.

Cruce keynotes worldwide on how to power omnichannel customer experience with content intelligence, content engineering, and content operations.

Cruce’s work in the space covers content asset valuation, intelligent content, machine learning, AI, cognitive systems, customer experience platforms, and other aspects of the intelligence transformation at the forefront of leaders’ agendas today.

[A] works with the leaders who own responsibility for some of the most valuable content assets in the world including Fortune 50 enterprises, knowledge-centric mid-market organizations, governments, associations, and other content-centric institutions.

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