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White paper: Market 360 – Gain Competitive Intelligence with 360-degree Views

White paper

To make the right decisions, executives need to know what their competitors are doing, which possible alternatives to their products and services are out there, and which new technologies are being created in their industry. Gathering and analyzing all that information about their industry, business environment, and competitors is what companies call competitive intelligence. In a nutshell, competitive intelligence means understanding what is happening outside of your business in order to increase competitiveness.

Putting all of that data together in meaningful ways, when done manually, can be extremely complicated and time-consuming. The information about a specific competitor, for example, can be spread out across internal and external databases and channels, making it difficult to link and analyze.

Fortunately, all the challenges mentioned above can be tackled with Market 360. With the help of a knowledge graph, large portions of this work involved in linking and analyzing data can be automated.

Interested in learning how you can gain competitive market intelligence with Market 360? Get started by reading about its many benefits in our white paper.

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