White paper: Customer 360 – Personalize Customer Experience with 360-degree Views
By collecting data about your customer along the customer life cycle, you will be able to understand what they need and how they feel at every step of the way. That knowledge will allow you to create fantastic customer experiences that make your business more competitive and lead to better results.
In this article, we explain how a customer 360 view enables you to understand and speak the language of your customers, personalize customer experience with relevant recommendations, quickly answer your customers’ questions, and create products and services that meet their needs.
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