PoolParty PowerTagging Integrations

SharePoint

SharePoint is among one of the more popular CMS. While its native search is helpful when you are trying to find a small number of files using broad query parameters, many users often run into problems when dealing with a lot of data and more refined search requirements. 

The following are critical drawbacks of Sharepoint’s native CMS search functionalities:

• • • User search experience depends heavily on how the feature was set up by administrators.
    • Search is limited to the database the user is working with.
    • Without additional customization, search results cannot be filtered by any category other than the age of the document.
    • Unfortunately, SharePoint’s out-of-the-box search functionality is not capable of returning results that are timely, comprehensive and relevant.

PoolParty for SharePoint improves SharePoint’s organization and search retrieval with automated semantic tags. Only a few minutes after setup, the software is able to seamlessly label SharePoint documents, recommend documents with related content and semantic search, and enrich SharePoint documents with relevant information from external sources.

Tridion 

Tridion connects people, processes, and information with the most complete portfolio of collaborative Content Management, Knowledge Management and Headless delivery technologies. Organizations can expand their global reach by extending with Accelerators for fast time-to-value and RWS Translation Management solutions.

Tridion’s Intelligent Content Platform comprises Tridion Sites – a web management system used to deliver content to websites – and Tridion Docs – a content management system used to author and review content within an enterprise. With its latest release, the Tridion platform relies on semantic AI to enable semantic search and personalized content experiences.

PoolParty has partnered with RWS, the creators of Tridion, to enhance its auto tagging capabilities and deliver the intelligent solution powered by semantic AI.

How does the PoolParty PowerTagging for Tridion work?

The PowerTagging OEM integration with Tridion is built off of the following technologies:

1. 1. 1. Taxonomies
      2. Semantic concept tagging
      3. Semantic search

Tridion’s Taxonomy Space serves as the foundation for the platform’s semantic features. The Taxonomy Space is supported by the PoolParty Thesaurus Server, where users can classify and tag content with a taxonomy.

When coupled with a taxonomy, the semantic concept tags allow users to bundle terms into one concept using synonyms, alternative labels, multilingual labels, and more. Altogether, the bundled attributes form a concept which can then be used to enable semantic search.

The search field in Tridion retrieves results based on the concepts in order to make more precise, intelligent searches. The search does not focus merely on similarities between specific documents or business objects, but on the synonyms and context that were tagged in the concepts. This behavior widens the scope of what Tridion can recommend, regardless of which specific keywords are entered in the search field. The smart tagging is also a vehicle for faceted search, where users can find results by using dynamic filters. 

Adobe Experience Manager

Adobe Experience Manager (AEM) is a CMS for building websites and applications by managing all digital assets and publishing them to front-end sites. Currently, AEM does support tagging to these assets; however, the native tagging functionality (AEM Tags) is quite limited. 

AEM Tags are not capable of the following:

• • Synonyms and alternative labels and terms are not supported by default
  • Polyhierarchy is not available  
  • Tags do not have their own unique ID, meaning if you move tags around or change their details, the system could not identify their relations or redirect them correctly

AEM’s tags can be enhanced using the integration set up with PoolParty and the Semantic Booster. Through our strong partnership with Mekon, a typical workflow of PowerTagging with AEM looks like this:

1. 1. 1. In PoolParty, build and maintain a taxonomy which allows you to easily tag and control your content vocabularies
      2. Using Mekon’s Semantic Booster, sync the taxonomies you built to AEM Tags
      3. The tagging process is made much easier and smarter using PoolParty’s sophisticated classification algorithm 

The strengths of this integration lie in the fact that the workflow is supported by a taxonomy that is hosted in the PoolParty Thesaurus Server. A taxonomy allows you to organize your concepts (the semantic tags) into a hierarchical structure where relations between concepts can be easily mapped and categorized, making the context of your terms machine readable. Additionally, the taxonomy supports consistency of semantic tags through a controlled vocabulary. 

How does the PoolParty PowerTagging for AEM work?

PoolParty’s easy-to-use interface is designed to help users quickly identify synonyms, alternative labels, definitions, and scope notes under one concept, which helps the search engine retrieve precise results based on this additional information. On its own, AEM is not capable of defining these attributes. 

In this screenshot from the PoolParty interface, you can see all the additional information that can be added under one concept in the orange panel. On the left side, you can also see the relationships that can be mapped between concepts in the taxonomy, e.g. a sweater falls under the category “winter clothes” and has a sub category “sweatshirt.”

All this information can by synced to AEM using the Semantic Booster, which in turn helps AEM’s search engine pull results from the added context and synonymous labels. In other words, an ecommerce site whose CMS is stored with the semantic tags can pull products for “sweater” even if the user has entered “jumper” in the field. PoolParty is also set up for multilinguality so that the CMS search engine is not limited by language. 

Once this taxonomy is synced to AEM using Mekon’s Semantic Booster, the user can run auto tagging over the documents and folders in the CMS.

When setting up the auto tagging configuration, the user can define:

1. 1. 1. The scope or sensitivity of the tagging so that tags are extracted according to their relevancy, thus reducing or increasing the amount of results that are displayed
      2. The language of the tags
      3. The number of concepts that should be extracted per page (document)
      4. Which properties that the auto tagging should run over, i.e. tagging over the whole page or tagging exclusively over page titles

Check out Mekon’s demo of this process to see how easy you can implement semantic tags in your system.

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