Building Recommender Systems that Work
Andreas Blumauer, CEO at Semantic Web Company
Recommender systems are widely used in e-commerce platforms, where users regularly receive unsuitable tips, because they are based on the principle ‘suggest more of the same’. In other words: I buy a couch and get recommended another couch the next time I’m on the website.
The clear problem in this case, is that the average consumer typically does not need a second couch once they’ve already purchased one. While humans can understand this next logical step, a machine recommender system cannot process any of this underlying contextual information so it does not really respond well to individual customer wishes.
As a result of these incompetencies, web store assistants, and recommender systems in knowledge-intensive business processes require different methodologies to provide employees and users with truly relevant information, suggestions, and ‘next best actions’ that are actually evaluated as helpful by the user. Using the same example: a stronger recommendation would mean that since I’ve bought a couch, I should next be recommended a coffee table to complete my living room. A recommender system powered by semantic AI has the capability to deliver these happy customer purchasing experiences.
In this on-demand webinar, we address possible use cases for recommender systems built on semantic AI, discuss scenarios from different industries (retail, manufacturing, software industry and pharma) and look at how recommender systems serve as building blocks to the broader concept of ‘Enterprise 360’.
Watch our webinar to understand the following questions:
- How do recommender systems support the automatic generation of holistic and personalized views of business objects such as products, customers, or employees?
- What are the concrete use cases for recommender systems and what are the benefits?
- How are precise, explainable, controllable, and adaptive recommender systems built, and what role do ontologies and knowledge graphs play?
We show several live demos and sample applications to give you lots of ideas for using recommender systems in your own business.
CEO at Semantic Web Company