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Boost your Customer Experience in AEM with Auto Tagging

Speakers

Heather Hedden, Data and Knowledge Engineer, Semantic Web Company

Maura Moran, Senior Content Consultant, Mekon Ltd

Date

Available in February 20222

Boost your Customer Experience in AEM with Auto Tagging

Tagging your content is essential for supporting the sophisticated personalization, search and navigation features that benefit your users. But manually tagging a large amount of content can be time-consuming and inconsistent, leading to poor results. Join our free webinar to find out how you can automatically tag content in Adobe Experience Manager easily and cost-effectively, improving the search and personalization feature of your websites.

In this on-demand webinar, you will learn how Mekon’s Semantic Booster integrates AEM with the PoolParty Semantic Suite, allowing you to take advantage of world-class text-mining capabilities to auto tag your sites. PoolParty is unique because it combines knowledge graphs, machine learning, natural language processing, and graph algorithms to better analyze text by not only processing words but understanding the underlying concepts and their context. As a result, your information professionals are able to create high-quality metadata that can deliver personalized, meaningful content to your users.

Hear from Maura Moran of Mekon and Heather Hedden of Semantic Web Company on the following topics:

  • Integrate PoolParty with Adobe Experience Manager (AEM), using the Semantic Booster for AEM [DEMO]
  • Auto tag AEM Sites against concepts, using mutli-lingual terms and synonyms
  • Manage the concepts in an enterprise system, using a specialist environment that can connect to other systems via API
  • Improve customer experiences through improved personalization and findability
Maura Moran

Maura Moran

Senior Content Consultant at Mekon Ltd.

Maura has over 20 years’ experience helping organizations drive value through improved information architecture, taxonomy and content management systems and tools. She has a particularly strong background in commercial publishing, having worked with many of the world’s premier publishing firms including Pearson, Elsevier, and Oxford University Press.

Maura understands that changing an organization’s working practices can be a messy business, so she balances finding the right technical solution with a focus on practical implementation, including a solid approach to change management and content governance.

Heather Hedden

Heather Hedden

Data and Knowledge Engineer at Semantic Web Company

Heather Hedden is a Data and Knowledge Engineer with Semantic Web Company Inc., vendor of PoolParty Semantic Suite software for developing taxonomies, ontologies, knowledge graphs, and semantic search applications.

Heather has 25 years of experience in developing and managing taxonomies and other knowledge organization systems for various organizations and applications, both as an employee and as a consultant. She provides training in taxonomy creation and is author of the book The Accidental Taxonomist.

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