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Connecting Product, Marketing
and Sales across the product
content lifecycle

Product 360

Our partner

Founded in 2011 by Brad Heidemann, Tahzoo has been providing their global 1000 enterprise clients with sophisticated customer experiences solutions spanning the entire customer lifecycle and encompassing strategic thinking, data, design and end-to-end technological innovation and implementation. 

 

The challenge

The partnership between Semantic Web Company and Tahzoo is based on a mutual understanding and the improvement of customer experience and processes.

Semantic Web Company has provided Tahzoo and its clients with the implementation of advanced semantic technologies.

The solution

The PoolParty Semantic Suite is regarded as the most comprehensive and complete semantic middleware on the global market.It serves as a powerful tool between customer databases and applications so that customer data and knowledge models can continuously evolve in a stable environment.

 

Semantic Web Company has an excellent history of partnering with renowned global enterprises that strive towards making a meaningful impact in the field of semantic technologies and providing their customers with an impeccable experience. The ability to deliver relevant customer experiences is becoming a crucial differentiator for global businesses.

Tahzoo, a global digital transformation agency committed to simplifying the customer experience, is a trusted partner of Semantic Web Company. It’s mission is to build better moments for their clients’ customers, employees and partners across channels, devices and platforms. 

Tahzoo, in its continual drive to grow and present best of breed technical and operational options, embarked on its partnership with Semantic Web Company to offer its PoolParty solutions.

One of the main focal points of this powerful partnership aside from organizing taxonomies, is focused around efficiently managing data and content in order to enable clients to control their entire digital content ecosystem and to take the overall customer experience management to the next level.

Taxonomy management allows businesses not only to find and filter information faster and with less effort, but it also allows them to understand links amongst their data silos.

 

  

Mind the gap! Understanding the disconnect between product, marketing and sales 

In times of digital transformation the importance of not only providing, but improving the digital experience enterprise-wide and beyond becomes increasingly important. Even more so, digital transformation is a set in stone reality for all businesses and no longer poses a corporate issue but one that discusses the aspects of people. Both clients and companies are starting to think about content as data that moves along the company’s funnel and is continuously enriched by customers’ data and analytical governance.

Businesses are required to deliver locally relevant customer experiences, be it via holistic content management, multi-channel distribution, or content creation. Nowadays, it’s safe to say that the experience matters more than the product itself, regardless of the media, medium, or channel.

 A big challenge that enterprises face in this day and age is the disconnect between Product, Sales, and Marketing.

Oftentimes there is a lack of not only alignment but communication between the different departments of an enterprise, which causes internal relationships to be tenuous at times and end up hurting the overall corporate performance. 

Content Silos that are used exclusively by separate departments in isolation cause even more friction and disconnect between the different parts of an organization. This in turn creates different semantic realities that are not being linked and can only be understood and analyzed by a small group of people. This lack of consistent and linked data and meta- data  isolates and hinders a harmonious workflow, that is paramount to business success.

On the one side, we have the customers that are looking for solutions and on the other side, we have the vendors that try to tie their offerings in hopes to address the customer’s needs. The clicking connection can only be achieved when there is a mutual understanding of the interlined perspectives of the customers and the solution providers. 

Old companies’ data warehouses, that have never had an inventory, provoke technical problems and can negatively affect revenue, operational efficiency and most importantly customer experience.

“PoolParty brings a great experience with advanced A.I. to the table and understands how to describe and promote benefits to business leaders”, says John Kottcamp, Chief Marketing Technologist at Tahzoo.

Unleash the power of knowledge graphs

In this context, knowledge graphs can serve as a key tool to help with this alignment. This can be achieved by bringing together the different entities and business objectives into one consistent model, which is in alignment with the actual content base. Here is where the strong partnership between Tahzoo and Semantic Web Company once again  becomes apparent. Knowledge graphs also allow different views on the same data, while increasing their consistency, hence creating a solid foundation for a 360° view on the entire organization’s data. 

A holistic view on data is important for analytics and shows effectively how products are embedded in the enterprise environment, while illustrating the different stages of customer experience. This requires cross linking from different data silos that need to be broken up.

 Knowledge graphs provide structured information and add service to the different platforms to scale out content engines into something bigger. They are used consistently throughout the entire product life cycle from development to marketing, including sales and customer support.Therefore they aid in unifying business processes and make content smarter.

Knowledge graphs also serve as a database and the connective tissue between a customer concept idea and actionable insights. They deliver digital experiences that facilitate the relationship between customers and the context in which they are approaching customer support. They help to make CMS systems smarter and are capable of making sense of unstructured data and enrich it with knowledge.

PoolParty is the tool of choice

When Tahzoo set out to engage with its business partners, the company had a few important aspects in mind that needed to be addressed. One such aspect is to help boost data quality and improve innovations.

This is where the power of taxonomies and PoolParty come in. Taxonomies are controlled, structured sets of concepts that can be linked between content and its audience and come with an array of benefits for both the business and its clients.They enable findable of content based on its concept and improves thereby search precision and results.

Taxonomies solve problems in finding information and focus around a holistic customer experience based on a fundamental understanding of the customer and its place between content and context. Enterprises that work with content- rich CMS systems often have to contend with two major issues. Firstly, how to properly manage data and secondly, how to interpret it..

Another benefit of implementing taxonomies is that they are supporting and facilitating content discovery. Additional information surfaces and adds more value and insights. Taxonomies sit between the content and the user and act as a linking element, especially when the content varies.

 

Conquering the multiple dimensions of content

Content is the fuel of any Knowledge Management system and has evolved into the main currency for businesses. In this aspect currency can be seen as the quality of the experience. It plays directly and indirectly into every facet of an organization and is of utmost importance for the customer experience. This quality can be measured by asking the following questions:

  • How effectively is an idea communicated?

  • How easy is it to create, consume and understand content?

  • How much value is provided for both companies and recipients?

  • How relevant is the contextual messaging of the writing?

This is why effective knowledge management is about getting the right content to the right people at the right time. In order to understand content one also has to understand its different forms, for example, text, image, audio or motion. Based on its form, this content has to be managed throughout its life cycle and needs to be easily findable, manageable and consumable. It builds an intersection between one’s business goals and the user needs. Knowledge graphs can help facilitate this process.

Both Tahzoo and Semantic Web Company understood early on that content has its own journey, that starts with an idea that morpes and changes along the way and has to be managed within its life cycle. “ Consistency in data and content is no longer a contradiction, but an opportunity “, says Andreas Blumauer, CEO of the Semantic Web Company. 

The alignment between Product, Marketing and Sales to improve the digital experience for customers can be achieved through the implementation of taxonomies. By putting in place a taxonomy that is based on products and its context within an enterprise, it is possible to work more closely with operations and logistics and measure its success. 

Enriching information around a product catalog or a client- base can be applied to different channels. Large and globally operating businesses need consistent metadata that often stems from large data silos and has to be linked first. Knowledge graphs provide service to enterprise platforms and capture relevant business objectives automatically in any given domain. In this way knowledge graphs enable complex analytics, personalization and in-depth semantic searches.

 

The Story at a Glance

Want to learn more about Tahzoo? Head over to their website for more information.

 

Wanna learn more ? Tune in to hear John Kottcamp, Chief Marketing Technologist at Tahzoo, and Andreas Blumauer, CEO at Semantic Web Company explain How product managers, marketers, and digital sales benefit from knowledge graphs.

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